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Reason for the sale? This is the window question. The answer
to this question will tell you how all of the other questions will be answered. The purpose of this question is to
determine the motivation of the seller. If they are motivated, they will have no problem answering all of the other
questions. And you really want someone who is motivated because they will be willing to negotiate on the terms of
the deal. If they are indifferent to the sale of their property you aren't going to get a very good deal. Not
motivated sellers may respond with something more vague like "We are thinking of downsizing as we're getting close
to retiring", or "We wanted to see what we could get for our place". If they are not motivated, turn off your "take
it personally button". Their response to your other questions will likely be more abrupt and less helpful if they
aren't motivated. For example, when you ask what is owed, the unmotivated seller may say "that's none of your
business". I like to ask this question early in the call because it's an indicator on how the rest of the call will
go. If they are rude at this point, I will bid them well and call my next seller. Time and circumstance have a way
of leveling the playing field. A seller who was rude today may have to eat a lot of humble pie 6 months down the
road when the property has not sold. That's why you should always follow up on every lead you find.
Any major renovations needed? I am trying to get a list of all
of the repair items that might be required. From this list I can determine my repair costs before I go out to look
at the house. I also call this a negotiation question. If you discover more repairs than were disclosed in your
initial conversation, I suggest you use those as a negotiating tool when it comes to your offering price. I
calculate my offer price using the information the vendor gave me in the call, but when I do my property
inspection, if I find more repairs are required I will ride that lack of disclosure until I get a nice price
reduction.
How long have you lived there?
Your goal with this question is to lead into asking how much equity the seller has in the property. A lot of equity
means you have a lot of options available to buy the property. For example, the seller may be willing to hold a
mortgage or hold a second mortgage on the property if they have a lot of equity in the property. A little bit of
equity or no equity means you have fewer financing options that involve the seller. Be warned though, asking how
much is owed can cause some uncomfortable tension between you and the seller. I prefer to just ask what is owed,
that will tell me a lot about their motivation. But if you are not comfortable asking that so directly, you could
ask "how long have you lived there?" If the seller's response is many years, you can ask a follow up question such
as "so you probably have a lot of equity is that correct?" This is a back door approach to getting the seller to
talk about what the mortgage balance is.
What is owed? If you're comfortable asking it, do it. The
length of time someone has lived in a house can be helpful for guessing how much is owed, but many people used
their homes as ATM's in recent years and have borrowed against their homes. This means, if you haven't asked this
question, you really don't know forsure if they have much equity in the property. From the basis of these five
questions you will start to develop your purchase strategies which will lead to writing your offer.
It gets easier - so commit to calling one seller every day 6 days a
week. Voice mail doesn't count - you have to speak with the sellers. Even if you have no intention of
buying that property, it provides a good basis for research, it will build your funnel of potential deals
and get you comfortable talking the talk.
Michael Acord the Real Estate Maestro is an active investor, national real estate
instructor and licensed real estate agent. He is one of the developers of Real Estate Coaching and Mentoring for
the Professional Education Institute. He has just finished a new book "Cash Cows Come Home" and you can get your
free copy at MyCowMakesMoney.com
Published September 15, 2008
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