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4. Under-promise and
Over-deliver
Not too long ago, our main
partner introduced us to a friend of his. As the two friends
were discussing their businesses and their investments, our
partner realized that this person would make a great addition
to our team. When we met for coffee my husband and I
communicated our failures in investing as well as our
successes. And we clearly told him that we aim for neutral
cashflow properties that we hold for the long term.
What we told him is not totally
true though. We aim for positive cash flow. But, we always try
to undersell ourselves and then over deliver. We'd do the same
on a specific deal. We'd tell him that we expect it to break
even, but really we're expecting it to be
postive.
If you tell
someone that a property is going to bring in $500/month in
positive cash flow, and then it only brings in $380 each month,
they will be disappointed. But if you tell them that the
property will be neutral cash flow, and then it brings in $380
they will be thrilled.
We’d rather undersell someone and
have them decide not to invest with us than over sell, have
them invest with us, be disappointed, and be an unhappy
partner.
5. Communicate
Regularly
We partner with people that don’t
expect us to give them a glossy annual report each year. They
don’t expect a weekly progress report. We do, however, always
give them updates and advance notice of money coming in and
going out. And, we keep them up to date on the property. If a
tenant moves out, we let them know. When the unit is filled
again, we let them know. If we foresee a major expense coming,
we give them a heads up. If we just learned of some recent
sales in the area that indicate our property has gone up in
value we let them know. If there is bad news in the market, we
will reassure them about their investments. But, we do this
informally. A quick phone call or an email when there is
something to tell them.
And, if they call or email us, we
get back to them right away. If you have money in the bank and
you want to check on it, but nobody is answering your calls and
you can’t get online to see how your money is doing, you will
lose confidence in that bank. The same will happen to your
partner if they can’t talk to you when they need
you.
We found that because we take
care in choosing our partners, and ensure we are all “singing
from the same song sheet”, we rarely get calls from our
partners. And, we also find that our circle of trusted partners
is growing without us trying. And thank goodness, because now
that I am retired from my job, and my husband is close to doing
the same, we’ll have more time to find great deals, but less
cash coming in to pay for them!
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Published on March 3,
2009
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